Promotional materials are essential for photographers of all disciplines. Every other week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.
Photographer: Tim Hans
Sometimes photographers send submission packets that contain virtually no information about who they are and what intentions they have for their work. Other times we receive novellas of the artist’s life story and aspirations. Tim Hans’ portfolio sample was just the right balance. He included a letter of introduction that was short, to the point, and not presumptuous, while still making it clear that he wished to discuss the work further.
The two images included are on metallic paper to provide a sense of what the exhibition print quality might be. The shiny colored papers they are mounted on are an unusual choice, but coordinate well with the prints and contain his contact information. By mounting the prints onto these cards, Hans creates a professional presentation with a handmade feel.
Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:
The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450
