Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.
Photographer: Joshua White
Designer: Joshua!
Business cards are the one promo that artists give to almost everyone that they meet. The cards should be sturdy and able to hold up after being crammed into wallets, purses, and pockets. They should be easy to read at a glance and contain only the most relevant information.
Joshua White’s business cards are minimal and elegant, just like his photographs. Printed with Moo’s luxe line, the multi-ply white textured paper contains a black core that makes them not only sturdy, but also ties in with the text color. His logo, a simple serifed ‘W’, is prominently displayed on one side with just the essential contact information on the other. The small-serif font is classic rather than modern, fitting with both the rich paper and his imagery.
Joshua White’s limited edition print was released this month as part of Don’t Take Pictures’ print sale.
Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:
The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450