Promo of the Week: Hannele Lahti
Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.
Photographer: Hannele Lahti
Designer: David Labrozzi
This beautiful accordion book, Water, from photographer Hannele Lahti was submitted to Promo of the Week. We liked that the book arrived in clear plastic, allowing us to see immediately what might be inside.
The small square book is an edition of 50 and features photographs from an ongoing project. The uncoated paper has a rich texture that blends well with the subject matter. The contact information is easy to find, and the small size (for a book) makes this promo material easy to carry around during review events.
The accordion binding is especially clever, allowing for different sequences of the photographs depending on how it is folded. This interactive element is subtle and well executed. We will be holding onto this promo for quite some time.
Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:
The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450