Promo of the Week: Nancy A. Johnson
Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.
Photographer: Nancy A. Johnson
Designer: Jenni Undis, Lunalux Letterpress Stationary
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Nancy Johnson’s uses a whimsical and chic Rolliefex as a brand motif across her marketing materials, including both business cards and stationary. The vertical orientation makes the business card stand out and cleverly mimics the camera’s design. Johnson employed Jenni Undis of Lunalux for the design and letterpress. The sans-serif typography is minimal and monochrome. The use of a sturdy, textured white stock references printmaking, another of Johnson’s interests and allows for rich ink and relief printing.
Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:
The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450