Promo of the Week: Crusade for Your Art
Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.
Institution: Crusade For Art
Designer: Jaime Wender
We were thrilled to receive our copy of Crusade for Your Art: Best Practices for Fine Art Photographers by Jennifer Schwartz. This book is packed with useful advice on a full spectrum of topics for emerging photographers and features short essay contributions from 25 industry leaders. There is a specific chapter on presenting work and developing effective promotional materials.
Jennifer Schwartz demonstrates her own advice by including a beautifully designed, handwritten notecard with the book. The whimsical bus logo is consistent with the rest of Crusade for Art’s branding and the card is made of excellent stock. Jennifer practices what she preaches with this personal touch.
Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:
The Kiernan Gallery, 23B W. Washington St., Lexington, VA 24450