Promo of the Week: Eye Buy Art
Promotional materials are essential for photographers of all disciplines. Each week we feature an outstanding promo based on its design, cleverness, and ability to accurately reflect the photographer’s aesthetic.
Photographer: Alma Haser
Designer: Eye Buy Art
Many individual photographers have promotional postcards, but a card intended represent a gallery or other venue with the work of many photographers presents a different challenge. Eye Buy Art, an online photography gallery is moving out of cyberspace with this tangible, printed postcard. They chose to showcase only one image on the front of the card, and Alma Haser’s strange and intriguing photograph is a strong choice to pull the viewer in.
The back of the card is packed with information, yet remains uncluttered, leaving plenty of space for a short message and address. Eye Buy Art’s name, logo, and web address are prominently displayed and add a pop of color to the minimal white palate. In addition to listing the front image credit, the card includes a substantial write-up about the body of work as a whole. This is something we haven’t seen before, and it’s a nice touch.
Want to have your promo featured? Mail your promotional materials along with your name and the name of the designer (if applicable) to:
Don’t Take Pictures, 49 Wyckoff Ave., Brooklyn, NY 11237